In this section, designers review the three main components of Customers needs On the right side are the Customer Segments (Customer Profile).Pain Relievers: How your products and services minimize the customer pains.Gain Creators: How your products and services create customer gains.Products and Services: This is your (from the designer’s perspective) value proposition implementation.The left side represents the Value Propositions (Value Map).The canvas has 2 main sides (extracted from the Business Model Canvas):
With the Value Proposition Canvas, organizations and Startups can leverage the experience and knowledge of their teams about their customers and products, minimizing risks and changing the approach to failure into a learning experience. By identifying value patterns, target customers’ pains and gains with real value that will relieve their pains and empower their gains. Value Proposition Design helps teams organize information of what customers want.
The mantra of True Value Creation inspires these methodologies. With the Value Proposition Design Methodologies, Entrepreneurs, Executives, and Product Managers observe customers in a structured way to create products and services that make value for them. The core concepts of the Business Tools are based on the design thinking principles applied to Business Models. Flat Value Proposition Canvas PowerPoint Template – The Value Proposition Canvas is a business model design tool developed by Alex Osterwalder in his books Business Model Generation and Value Proposition Design.
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